Roger Federer is one of the strongest personal brands in the world (not only for sports) today. He reached the top position of the Forbes Fab Top 40 and is affiliated with other powerful brands such as Nike, Wilson, Rolex, Mercedes-Benz, Credit Suisse and Moët & Chandon. The Roger Federer brand is valued at $37 million a year. Federer is turning 36 years old in 2017 and his massive fan base worry that this might his last full season on the ATP World Tour. He hasn’t given a firm date on his retirement himself, but once he does shelf his Wilson Pro …
