Djokovic Is a New Lacoste Crocodile

by Jonas Eriksson

Crocodile? Yes, the iconic crocodile clothing brand Lacoste has now reached a deal with Novak Djokovic in time for the French Open.

I think this is a pretty good match actually. It was hard to get behind the Uniqlo wear that Djokovic sported and the Sergio Tacchini tattoo-inspired shirts felt a bit out of character. I think Lacoste fits the Djokovic brand well and will be easy for him to embody. Clean, simple, elegant.

I think Roger Federer would have been the ultimate fit with Lacoste, but his deal with Nike is HARD to beat. Djokovic is however a good pickup for Lacoste when Nadal and Federer is with Nike, Murray wears Under Armour and Wawrinka endorses Yonex (who can forget the famous Wawrinka winner shorts from 2015?)

I also want to mention Fabio Fognini who really stands out in his skull-infested Hydrogen apparel. I think they’re improving the collection there and he’s a solid choice for the Italian edgy brand.

Shop Djokovic’s new Lacoste tennis apparel at Pro Direct Tennis.

Here is the clothing story of Djokovic in a couple of images. What do you think of his Lacoste partnership and what did you think was his best/worst look?

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