Crocodile? Yes, the iconic crocodile clothing brand Lacoste has now reached a deal with Novak Djokovic in time for the French Open.
I think this is a pretty good match actually. It was hard to get behind the Uniqlo wear that Djokovic sported and the Sergio Tacchini tattoo-inspired shirts felt a bit out of character. I think Lacoste fits the Djokovic brand well and will be easy for him to embody. Clean, simple, elegant.
I think Roger Federer would have been the ultimate fit with Lacoste, but his deal with Nike is HARD to beat. Djokovic is however a good pickup for Lacoste when Nadal and Federer is with Nike, Murray wears Under Armour and Wawrinka endorses Yonex (who can forget the famous Wawrinka winner shorts from 2015?)
Shop Djokovic’s new Lacoste tennis apparel at Pro Direct Tennis.
Here is the clothing story of Djokovic in a couple of images. What do you think of his Lacoste partnership and what did you think was his best/worst look?