UNIQLO Announces New Global Brand Campaign Featuring Roger Federer Futura, Christophe Lemaire, and International Social Mission Partners.
Global retailer UNIQLO debuts a short film and campaign titled “LifeWear: Made for All” featuring Roger Federer, renowned artist Futura (NYC), UNIQLO U Artistic Director Christophe Lemaire (Paris), UNIQLO Team Sweden’s table-tennis champ Anna-Carin Ahlquist and wrestler Alex Kessidis, UNIQLO Europe Director of Sustainability Maria Samoto Ledous, CNSAS Alpine Rescue Team (Milan), SAMU Social de Paris’ Partnerships Manager Anne Derycke, Street Soccer USA Founder & CEO Lawrence Cann (NYC) and Milan store employee Djiba Kourapuma.
Official Uniqlo Press Release
This is what UNIQLO writes in their official press release:
The short film, led by UNIQLO’s President of Global Creative John Jay, focuses on the concept of LifeWear and how UNIQLO creates quality clothing for all people and all situations. LifeWear is the unique UNIQLO philosophy regarding clothes, rooted in the belief that rational and excellent design, plus the best in modern production techniques, creates perfect high-quality and affordable clothing that meets the needs of everyone’s daily lifestyles. This practical philosophy underscores how UNIQLO views the world, and LifeWear guides the company in everything it does – from creating thoughtful, life-improving clothing to its efforts around sustainability and community engagement.
“LifeWear’s mission goes beyond creating great quality clothing. It’s about improving the lives of all people, all around the world.” Roger Federer, UNIQLO Global Brand Ambassador
The “LifeWear: Made for All” campaign will run through mid-July on www.uniqlo.com/LifeWearStories, as well as on @uniqlousa Instagram, Facebook and Twitter.