Roger Federer is one of the strongest personal brands in the world (not only for sports) today. He reached the top position of the Forbes Fab Top 40 and is affiliated with other powerful brands such as Nike, Wilson, Rolex, Mercedes-Benz, Credit Suisse and Moët & Chandon. The Roger Federer brand is valued at $37 million a year. Federer is turning 36 years old in 2017 and his massive fan base worry …
A big part of the Wilson racquet line-up gets a makeover. In addition to the Wilson Roger Federer Autograph Pro Staff 97 and the Wilson Serena Williams Autograph Blade 104, it looks like also the Blade 98 will get the black and green paint job. Specs are yet to be revealed. Had brief communication with Wilson: these frames include something called Countervail that’s supposedly “maximizes a player’s energy and reduces …
I’ve been playing a lot of racquets lately, which is not a great strategy if you want to focus on your game, because too much attention is given to how the racquet plays and not how YOU play. Anyway, it is really important if you’re serious about your tennis that the racquet feels good in your hand. I had that feeling, and results to boot, with the beautiful Wilson Blade 93. …
