Roger Federer in a Cobra suit from Gucci at the Met Gala? Is this really relevant for a website about racquets and strings? Well, Roger Federer is the biggest brand the sport of tennis has ever seen and him wearing a suit can gather a lot more interest than the winner of an ATP 250 final. Some might think this is a sad result of the kind of society we live in today, but it’s just the nature of the world right now so better to get “jiggy” with it, right? And for me as a marketer and a tennis …
The Roger Federer fan craze is bigger than ever and the Roger Federer brand is the number one in sports. Today he was back in action at the Hopman Cup and beat Daniel Evans in singles and won together with Belinda Bencic in the new format of mixed doubles (4-0 4-1). Here he is jumpman style, smashing a winner at Hopman cup (pun intended). Judging by an earlier post today, it seems like pink will be the color of the season. What do you guys think of Rogers’ outfit at the Hopman Cup? The Nike RF collection on Amazon (lots and lots …
